What is Quality Score and how does it affect your work as paid search specialist?
State the definition of Quality Score without being too bookish. Its important to understand what it is, rather than remembering what it literally means. Quality Scores a part of Googles way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.