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General Knowledge Questions and Answers - 1325
PPC
Questions and Answers
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Question:
Describe the structure of a Google AdWords paid search campaign
Answer:
Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.


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